PPC Advertising: The Ultimate Guide
by Admin
Posted on 21-02-2023 12:57 PM
Developing a blended, full-funnel ppc strategy is essential if you’re looking for long term growth. Although it’s important to maximise lower-funnel demand, a blinkered approach will negatively impact any long term growth and lead to market share decline in the longer term.
We blend sales activation campaigns with brand building to achieve long-term growth for our clients. By running awareness advertising in tandem with sales activation campaigns we drive long-term brand growth and more sustainable ppc activity. The ancillary benefits of brand campaigns such as increased organic brand awareness and brand search ultimately, means over time our clients aren’t solely reliant on paid advertising for customer acquisition.
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What Is Pay-per-Click Marketing?
Search advertising is the most common form of paid search marketing.
Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Here are several reasons why you might consider hiring a ppc (pay-per-click) agency: expertise and experience: a ppc agency has the expertise and experience needed to create, implement, and manage effective ppc campaigns. They are up-to-date on the latest trends and best practices in the industry, and can help you achieve your marketing goals more efficiently and effectively than if you were to handle ppc in-house. Time savings: running a ppc campaign takes time and resources, and can be a time-consuming process. Hiring a ppc agency can help you save time by handling all aspects of your ppc campaigns, freeing up your time and resources to focus on other areas of your business.
SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right. Seo should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers. Google adwords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than seo (generally).
Pay per click is a highly effective digital marketing channel – as long as a campaign is paired with the right strategy, research, ppc management and split testing. Ppc is one of the most popular advertising methods for a reason – because it’s a highly profitable service that can produce fast but long-lasting results for both small and large businesses!.
As a full service digital marketing agency we offer the whole spectrum of ppc advertising services, including paid search , display advertising , youtube advertising and amazon sponsored ads. Get in touch to discuss how our ppc agency can support your business objectives and which pay-per-click channels would be most cost-effective and impactful for you.
Ppc ads encompass a number of unique disciplines and are a powerful online marketing resource that helps to promote either a product or service through pay per click adverts. A much loved tool by google shopping agencies , ppc experts and ppc managers alike, ppc advertising is a fast and proven way to generate sales online – so much so that there is only an esteemed selection of the best ppc ads agencies on the market. Whether you’re a blue-chip company or a new business, it’d be in your interest to pursue ppc advertising for a number of reasons, mainly because it’s backed by data, easily scalable, and provides a healthy roi more often than not.